- Niklas Zenstrom
- Need to be a giant
- No need to be big to become big
- WOM & buzz
- Ecosystems
- Origin of ideas
- Kazaa goal was to have an esay-to-use software making it possible to share data
- Skype = location indiependent telecoms system
- no need of localisation
- low cost of infrastructure
- mobile phone calls too expensive
- 3 countries = SE, Estonia, UK
- in a few weeks users all over the world
- Web dominated by US companies
- Skype still a European company
- No European companies interested in Skype
- How did you deal with limitations of European market
- European companies more multicultural
- Fragmentation of European market
- Disadvantage can be an advantage
- Forget about your home market
- Look at other markets
- Build products for several markets
- Editorial is difficult to localize <> software tools
- Globalization?
- Bigger markets
- Opportunities for people in underdeveloped countries
- Competition not from European countries, from Brazil, India...
- Protection is recipe for failure
- Identify strength and build on it
- Web 2.0
- Label
- > 1000 people at Le Web 3
- Difference with 2000 = existence of infrastructure
- Internet outfits of 6 years ago are big now
- Not same as 6 years abo <> bubble 1.0
- Investors more demanding
- How do you see transofmration of media
- Everything that can be digitized will
- Blogs are great
- Media are going to be challenged
- Daily press will be affected
- Always need for in-depth journalism
- Free newspapers
- Increase of competition
- Next project is to disrupt TV
- Mix together the best things of the Internet and of TV
- People spend a lot of time on TV
- No major change in 50 years
- Internet
- Personalization
- Community
- Targeting
- On users' terms
- Better for content creators
- real beneficiaries of INternet
- New models
- More intelligent / proactive couch potatoes
- Change in politics
- Transparency will affect politics
- Start with the audience that should demand transparency
- Audience can help keep politicians honest
- Powershift?
- Recent election in SE = INternet played lesser role than expected
- Social networks are big
- Audience of social networks is a political force
- Freedom of speech
- Skype works everywhere
- Allows people in less dev counties to get private communications